We help retailers stay ahead and profitable in a rapidly changing market.

HRC Retail Advisory is a leading Retail Strategic Advisory firm that is focused on assisting retailers to more profitably compete in this increasingly complex and more competitive digital retail environment. HRC works with retailers to redesign their Organizations and Internal Processes and Tools to better enable them to profitably compete in this time of retail transformation, while meeting customers’ increasingly omni-channel expectations.

The retail landscape has never been more complex and fraught with disruption. The proliferation of global, online and off-price competitors is challenging long-successful retail business models. Consumers, exposed to countless omni-channel options, are increasingly knowledgeable and have higher expectations than ever before.

Retailers are working hard to compete and stay relevant. They are faced with critical decisions on how to reprioritize capital and operating expenditures in order to build a stronger omni-channel platform, while creating customer experiences that will enable them not only to thrive, but to survive.

Our mission is singular: to help retail chains successfully navigate the complex retail landscape in order to realize optimal shareholder value and secure the future and growth of their companies. 

Formed in January 2013 from a combination of the leaders from Karabus Management and the former Senn-Delaney Retail Consulting firm, HRC Retail Advisory brings together CEO, Antony Karabus, with President, Farla Efros, and a hand-picked team of retail’s brightest minds with a mandate to build North America’s premier retail consulting firm.

The HRC Difference

100% Focus on Retail. Unlike other consulting firms, HRC Retail Advisory does not divide our attention with any other industry. We have completely committed our resources and attention to providing unsurpassed retail advisory expertise, thus making HRC the best choice for retailers to help them adapt to the unique challenges and opportunities.

Experienced Retail Professionals. Led by two of retail’s most results-driven strategists and a senior team, many of whom have held top positions in retail and have been consulting exclusively to retail chains, our macro and micro understanding of the retail industry, the industry’s key value drivers, trends and today’s rapidly evolving omni-channel environment is second to none.

At HRC Retail Advisory, we do not adopt the traditional consulting model in which clients are largely serviced by junior consultants. Instead, we staff client projects with small, hand-picked teams of highly experienced, passionate professionals who have the right depth of hands-on retail experience that each retail client’s specific objectives require.

Results-Driven. HRC Retail Advisory has a reputation for delivering transformative, measurable results, based on clear, actionable recommendations tailored to each client’s unique retail business. Our clients find our entrepreneurial approach and penchant for “telling it like it is” and for working effectively within their particular culture refreshing and unique. We work efficiently and proactively to create maximum value by addressing each retailer’s core and addressing their complex operational and financial issues, rather than inundating clients with large power point decks that often fail to translate into change.

HRC Advisory has helped numerous retailers across all sectors to create substantive shareholder value, enhance working capital and increase profitability.

Speed to Benefits. We are intensely focused on “speed to benefits.” Our experience working within numerous retailers and cultures gives us an unparalleled ability to effectively partner with each retail client’s team to successfully implement the required changes and deliver the desired financial and operational improvements.

Understanding “The New Consumer.” One of HRC’s critical differentiators is our unique understanding of the evolving drivers and behaviors of an increasingly savvy and fickle consumer. Our in-depth analysis and forecasting of consumer buying trends enables our clients to be proactive rather than reactive to these changes.

The Retail Economic Model of the Future. The Retail Economic Model has changed more in the past five years than it did for the prior fifty years . HRC’s intimate understanding of its evolving and complex triggers, areas of potential value creation, and new emerging value drivers are key to helping retail clients sharpen all aspects of their operations. HRC helps retail clients evaluate and fine-tune their Economic Model for improved profitability and working capital, while building for long term success.

HRC Values

At HRC Retail Advisory, the core values we consider most important are Accountability, Versatility, Innovation and Drive. We hold our staff to the highest standards of excellence and a commitment to these values is what we look for in new associates.

We believe that by staying true to these principles, it enables us to deliver the best possible results on behalf of our clients. We believe a consulting firm is only as good as its people. We pride ourselves on the personal reputations we have built with our longstanding clients over the past 25 years that lead HRC to continue to win repeat business.