HRC: Discounter tops with Gen Z for back-to-school shopping

July 19, 2017
Gen Z shoppers are gearing up to hit the stores for back-to-school purchases — and their top destination is Walmart.
Thirty-six percent of boys and girls cite Walmart as their first choice for back-to-school shopping, more than double that of any other retailer, according to a survey conducted by strategic retail advisory firm HRC Retail Advisory.
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Read the HRC survey here