‘Pre-sale in progress.’ Inside the aggressive new strategies of Canadian department stores

May 30, 2017

Caitlin Agnew finds creating buzz is the primary goal as department stores here import some clever tactics from their American counterparts.

In uncertain retail times, pre-sales are part of an overall plan to generate buzz, says Farla Efros, president of HRC Retail Advisory, a strategic advisory firm based with offices in Canada and the U.S. “Saks in general needs to generate more awareness into Canada because they’re still fairly new in comparison,” she says. “Pre-sales are all about generating awareness and then obviously creating a buzz for the instant gratification.”

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