Shopping must-haves for Generations Y and Z are…

May 30, 2017

“Millennial and Generation Z’s use of technology in-store, their need to stay connected to friends via social media while they shop, and how they’re shopping beauty trends is changing consumer spending patterns,” said Farla Efros, president of HRC Retail Advisory. “While the latter generation was born with a smartphone in hand, it doesn’t keep them from shopping – and even preferring to shop – in brick-and-mortar stores, as long as they have access to their ever-important social network.”

 

Efros added, “Generation Z in not only powerful on their own, but they are the ones dragging their Millennial parents (who prefer to shop online), back into the mall as well. Understanding these consumer segments and how they apply to a retailer’s business will be essential, as both of these generations will be crucial to retail strategies going forward.”

 

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