Promotional Effectiveness

HRC has assisted numerous retailers in assessing and enhancing promotional effectiveness. We typically evaluate the following key areas during this assessment:

  • End-to-End Process: to drive improved promotional efficiency and effectiveness
  • Organization Structure/Roles & Accountability: to ensure most effective cross-functional decision-making
  • In-house vs. Outsourced Functions: to improve coordination, communication and clarity in decision making, as well as to improve cost-effectiveness
  • Data Analytics: to support and guide decision support