Brick-And-Mortar Makes A Comeback With Generation Z

June 1, 2017

The study, conducted via online survey, compared the shopping habits of 1,350 “millennial” shoppers (ages 18 to 41) and shoppers from Generation Z (ages 10 to 17).


The surprising find was that, while the older crowd had shifted toward online shopping and away from physical retailers, the younger generation was swinging the other way, forcing their millennial parents out of the house and back into brick-and-mortar stores.


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Read the HRC Retail Advisory survey Generation Z and Millennials Demand In Store Technologies and Social Media ‘Likes’ to Shop”