For Gen Z, friends are most important influencers for purchase decisions

May 30, 2017

Speaking at Luxury Roundtable 2017: Emerging Gens X, Y & Z on May 3, HRC Retail Advisory’s president laid out the reasons for Gen Z’s upcoming importance as well as how best to target them. Her keynote, “Emerging Gen Z Powerhouse: The Driving Influence on New Consumer Spending Patterns,” covered the many ways that Gen Z is now constantly connected.

“On average, they carry five devices: phones, iPads, computers, etc. and they are constantly refreshing and re-imaging themselves,” said Farla Efros, president of HRC Retail Advisory. “They spend an average of seven seconds looking at things on their phones so it’s these very small bursts of attention.”


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