Report: Gen Z Prioritizes In-Store WiFi

May 30, 2017

More than 90 percent of Generation Z says that a strong WiFi signal is important to them and their overall shopping experience, according to a survey conducted by HRC Retail Advisory (HRC), a strategic retail advisory firm. Emerging in-store technologies and positive social media feedback are among the top priorities for both Generation Z and Millennial consumers. The survey, which also revealed a generational shift in how these consumers shop for beauty products, represents the first in a series centered around Generation Z and Millennials’ attitudes, behaviors and shopping preferences.


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Read the HRC Retail Advisory survey Generation Z and Millennials Demand In Store Technologies and Social Media ‘Likes’ to Shop”