Watch out millennials, Gen Z is coming on strong with money and influence on retailJanuary 23, 2017
Watch out millennials, Gen Z is coming on strong.
With Generation Z expected to comprise 40% of the North American population by 2020, retailers must address the needs of this generation and understand its purchasing power in households, according to a survey conducted by HRC Retail Advisory.
HRC noted that recognizing the differences between generational segments and understanding the implications of Generation Z’s influence will be critical in successfully targeting and serving this age group (10-17).
To better understand the growing influence of Generation Z and the implications for retailers, HRC surveyed 3,100 participants from the United States and Canada on their attitudes, shopping habits and influences driving their purchasing decisions.