Our experienced leadership team

Farla Efros

Farla Efros

President

A prominent thought leader and sought-after expert on consumer shopping behaviors and retail trends, Farla works with leading retail executives to generate enterprise value and improve earnings. As co-founder of HRC Retail Advisory, she leverages her 20+ years of experience to help retailers create high-performing merchandising organizations that generate more profitable results.

Farla joined HRC in 2013 after holding leadership roles at numerous global retailers. Most recently, she served as interim CEO of True Religion. Prior to joining HRC, she was Chief Merchandising Officer at Office Depot and Senior Vice President at Karabus Management, and held roles at The Partnering Group and in the CPG industry

Farla regularly appears on BNN Bloomberg and makes presentations at industry conferences, such as Shoptalk and Luxury Daily. Her consumer research on the Emerging Gen Z Powerhouse and Millennial generations has been featured on ABC News, CNBC, The Today Show, and in Forbes, USA Today, and Reuters.