Generation Z and Millennials Demand In-Store Technologies and Social Media ‘Likes’ to Shop

June 1, 2017

Millennial and Generation Z’s (kids age 10-17) use of technology and social media is changing consumer spending patterns. And while the latter generation was born with a smartphone in hand, it doesn’t keep them from shopping – and even preferring to shop – in brick and mortar stores, as long as they have access to their ever-important social network. In fact, more than 90% of Generation Z say that a strong wi-fi signal is important to them and their overall shopping experience, according to our most recent industry survey. Emerging in-store technologies and positive social media feedback are among the top priorities for both Generation Z and Millennial consumers. 


The survey, which also revealed a generational shift in how these consumers shop for beauty products, represents the first in our series centered around Generation Z and Millennials’ attitudes, behaviors, and shopping preferences. Farla Efros, President of HRC Retail Advisory, is a longtime authority on the constantly changing shopping behaviors among the different consumer demographics, and works closely with retailers to help them understand how to make the necessary changes for growth.


Read the survey