Hard-hitting insights. Forward-looking perspectives.

Demographics

The Outside View: How to Best Engage the Demanding Consumer

  For many brick-and-mortar retailers, foot traffic is a primary concern, considering its ongoing midsingle-digit decline. Once a customer crosses the lease line, the priority becomes how best to engage with them. For a retailer pursuing an omnichannel approach, engagement is equally, if not more, important. Ensuring that the needs

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Smartphones Transforming Consumer Experience

Rather than enlist the help of a sales associate, a new survey by HRC Retail Advisory reveals 83 percent of consumers prefer autonomy while shopping — using smartphones for shopping in-store up until the point of purchase where human interaction is welcomed.   Based on a targeted sample of 800

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total retail

Shoppers Want to Be Left to Their Own ‘Devices’

For decades, the most successful retailers thrived by employing in-store associates to provide shoppers with excellent customer service, advice and individualized attention. In the digital age, however, consumers prefer much less human interaction. They’re instead looking to various in-store technologies for help, advice, product and price information, and convenience.  

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Surprise! Shoppers prefer tech over people

Consumers overwhelmingly would rather get in-store information from technology instead of store associates, according to a new survey.   A poll conducted by HRC Retail Advisory found that 95% of consumers prefer to be left alone while their shopping unless they determine they need an associate’s help. Instead of seeking advice from

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Is Whole Foods Embarrassing Amazon’s Deal Team?

  Too soon to call. Yet no one doubts Amazon’s doggedness.   November 15, 2017 by Cathaleen Chen   Amazon.com, Inc. (AMZN – Get Report) shares are down about 1% Wednesday, Nov. 15, even though rivals are spooked by its latest round of price cuts.   The Wall Street jitters

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